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The art of getting a job and staying on a buyer’s speed dial is as much about your photographic talent as it is about your self-promotional talent.
The compulsive urge to panic while waiting for a job should be recognized as a physical condition. Many times over the last 20 years, I’ve found myself on the edge of a complete breakdown, spending huge money on promo campaigns, e-mails and sourcebooks as I try to figure out the magic method for getting noticed by the people with the work. There were times when resources ran low and the whole effort seemed overwhelming. Then, out of the blue, often on the day that I was using the same coffee filter for the third time, a phone call.

It’s dazzling how many theories there are about what goes on behind closed doors to select photographers for the next big ad campaign. Some say voodoo, others say sex. My ex-agent says sourcebooks, phone calls and cocktails. This article is about the naked truth—what happens on the other side. Why will an art buyer suddenly pick up the phone and say, “We’d love to see your book”?

Read the all article here

Related articles:

• The Dangers of Being a Successful Photographer (blogs.photopreneur.com)