Now, I don’t think you randomly pulled colours out of a hat when you were choosing them for your business. I suspect you fiddled around in Photoshop for a while, found a couple colour values you liked, ones that just felt right, and then you were off designing your webpage and getting business cards printed up.
That’s the way I suspect many people, artists in particular, work. They base decisions off of how they feel. I know that’s how I chose a lot of colour palettes in my time. And there’s certainly nothing wrong about doing things that way. I’m sure many a beautiful palette has been created using that method.
Read the all article Thoughts on Colour Branding for Photographers | Photography Concentrate.
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