Zenit Camera to come back / by Marco Secchi

A new Zenit Camera?

Back in 2014, Russian Prime Minister Dmitry Medvedev talked about the possibility of re-starting the production of Zenit cameras.

The official announcement was made on Monday at a press breakfast in Moscow by the Russian state corporation Rostec, which develops, makes, and exports high-tech products.

Russia wants to launch Zenit as a luxury camera that rivals the German Leica brand.

"It's a very popular product, we want to make it a luxury device as an analogue to Leica [German camera manufacturer]," said Vasiliy Brovko, the head of Department of Communication and Information at Rostec, according to the source.

Russia wants to launch Zenit as a luxury camera that rivals the German Leica brand.

Rostec owns the Krasnogorsky Zavod optical factory in the city of Krasnogorsk, near Moscow. During the Soviet era, this plant was known as Krasnogorsk Mechanical Works, and it produced millions of still photography and movie cameras. The brands included Zenit, Zorki, and Krasnogorsk.

The Zenit was an SLR camera that was inspired by the Zorki rangefinder design. After being launched in 1953, the Zenit went on to sell millions of cameras over the following decades. The famous Zenit-E itself had over 12 million units made.

Production came to an end after the Zenit-KM Plus of 2004, and there were no SLR cameras manufactured in the Krasnogorsk factory by the next year. Now it seems that production will start back up a decade later, except the Zenit will likely produced in much lower quantities, with much higher quality, and with ridiculously hefty price tags.

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