Why Photographers Are Leaving Instagram and Rediscovering Flickr

January 12, 2025

For years, Instagram was the go-to platform for photographers. It offered a unique space to share work, connect with fellow creatives, and gain exposure. But recently, many hardcore photographers have grown disillusioned with the platform. Algorithms, relentless advertisements, the obsession with likes, and questionable decisions by Meta have all contributed to a mass exodus. Surprisingly, many of these photographers are returning to an old favourite: Flickr.

The Rise and Fall of Instagram for Photographers

When Instagram launched in 2010, it was revolutionary. The app was simple: share a square photo, apply a filter, and connect with others. For photographers, it was an easy way to showcase their work and engage with a global audience. Over the years, the platform evolved—but not necessarily for the better.

As Instagram prioritised video content (most notably Reels), many photographers felt sidelined. The algorithm began favouring engagement metrics over quality content, making it harder for their photos to be seen. Meanwhile, the platform’s increasing focus on advertisements and shopping has left many creatives feeling like Instagram no longer values artistry but revenue generation.

Enter Flickr: A Haven for Photographers

Flickr might sound like a blast from the past, but it’s worth revisiting. Launched in 2004, Flickr was one of the first platforms dedicated to photo sharing. It quickly became a hub for photographers of all levels, from hobbyists to professionals, offering features that appealed directly to the photography community. While Instagram focuses on fleeting content and social engagement, Flickr has always prioritized quality, organization, and community.

In 2018, Flickr was acquired by SmugMug, a family-owned company focused on photography. This acquisition revitalized the platform, bringing much-needed updates and improvements. Unlike Instagram, Flickr has stayed true to its roots, offering photographers a space free from intrusive algorithms and irrelevant content.

What Makes Flickr Special?

High-Quality Image Display: Flickr allows users to upload high-resolution photos without the aggressive compression that Instagram applies. Your work looks just as stunning online as it does in your portfolio.

Organizational Tools: With albums, collections, and tagging options, Flickr makes it easy to categorize and showcase your work.

Community Engagement: Flickr’s groups and forums foster genuine discussions and connections around photography, from gear to technique.

No Algorithm Dictating Visibility: On Flickr, your photos are displayed chronologically to your followers, ensuring that your work isn’t buried under sponsored posts or irrelevant content.

Licensing Options: Flickr integrates Creative Commons licensing, allowing photographers to share their work under specific terms if they choose.

Tips for Getting Started on Flickr

If you’re considering joining (or rejoining) Flickr, here’s how to make the most of it:

Set Up Your Profile: Treat your Flickr profile like a portfolio. Include a professional bio, links to your website, and a profile photo.

Upload Strategically: Take advantage of Flickr’s high-resolution uploads to showcase your best work. Organize your photos into albums and use tags to increase discoverability.

Join Groups: Search for groups that match your interests and participate actively. Whether it’s street photography, macro shots, or black-and-white images, there’s a group for everything.

Engage With Others: Comment on photos you admire and follow photographers whose work resonates with you. Building connections is key to the Flickr experience.

Explore Licensing Options: If you want to allow your work to be used under certain conditions, set up Creative Commons licensing for your photos.

The Future of Photography Platforms

The shift from Instagram back to Flickr highlights a growing frustration among photographers with platforms that prioritize profits over community. While Instagram remains a giant in the social media world, its recent changes have alienated many of its most passionate users. Meanwhile, Flickr’s steady commitment to quality and community has made it a refuge for those who prioritize artistry over algorithms.

As photographers, it’s worth exploring platforms that align with our values and needs. Whether you’re an established professional or a budding enthusiast, Flickr offers a space where your work can shine—without distractions from ads and algorithms.

Have You Tried Flickr?

If you’re a photographer frustrated with Instagram, why not give Flickr another chance? You might rediscover what made you fall in love with sharing your photography in the first place.

My super new Flickr Account is here